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"We Believe that by creating an emotional bond between the viewer and the advertiser in advertising space, its intangible value to the brand will increase."
As communications experts, we believe in bridging the gap between brands and their consumers by creating digital outdoor experiences that will emotionally resonate with an audience.
No, not George Lucas’s iconic Star Wars creation, although we are definitely reaching for the stars with our innovations.
Digital has enhanced our social interactions through social media and opened up a range of mobile communication possibilities through smartphones. We believe that the final frontier is outdoor, which is yet to fully convert to digital. Once this happens, digital will be present in all elements of our real lives (Real to Digital).
When social media, mobile and outdoor all go digital, they can then be integrated to create campaigns that can impact all areas of day-to-day life (Digital to Real).
We believe that this digital integration can give soul to the outdoors, bring new life to old buildings and, more importantly, create an emotional connection between brands and their audience.
Bringing digital to outdoor is the final frontier that needs to be breached before digital to real (R2-D2) can happen. How are we bringing digital to outdoor? Through Media (our screens) Innovation (co-creation of ideas) using Technology (digital solutions).
We are firmly involved in the co-creation process – creating platforms for students (future leaders), or partnering media industry players, to produce innovative digital content and expedite the digital adoption process. We do this because we believe in moving together as an industry to bring digital to real, leaving no one behind.
Outdoor advertising should interact with its audience, whether on-the-ground or far away, to create a moving experience that will create an emotional bond between the brand and the consumer.
The brand-consumer engagement level brought about by digital screens should be measurable to determine what attracts the audience most at any time of day.
This tracking potential can be extended to classify age-groups, gender and even dwell-time (how long a passer-by remains in a particular location).
An elegant, clever, brand-specific and most of all, of course, timely advert that literally takes minutes to develop and run.
This is Real-Time advertising.
One of the most successful Super-Bowl adverts wasn’t a flashy video featuring multiple celebrities. It was an Oreo Ad of a static photo that was not even developed until after the game started. It made use of a half-hour blackout by showing an Oreo biscuit in a dark background with the phrase “You can still dunk in the dark.” It was special because it was real. Something happened during a popular event and a brand responded instantly, creating a connection with the audience.
When outdoor goes digital it has the potential to run real-time integrated-media campaigns that will engage the audience directly and indirectly through smart-phones and social media.
Outdoor advertising should allow members of the audience to perform electronic purchases while engaging with the digital screens, whether directly or indirectly using their smart-phones or other mobile devices.
We own the most iconic and largest LED engagement screens in the heart of Kuala Lumpur. What we are doing is revolutionising the outdoor experience of every Malaysian by bringing together not only these digital screens, but also digital content, experiential campaign solutions, virtual reality, big data (moving intelligence) and smart mobile applications.
What we are providing is a facilitation of the consumer-brand experience that will create an invaluable emotional connection between the two.
As a media solutions company, we connect brands with consumers to deliver moving experiences. Moving Walls owns and operates the biggest LED Digital screens in Bukit Bintang on the façade of the Wolo hotel - The Tower and The Twins, in Pavilion - The Passage and at Fahrenheit 88 - The Arch.
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