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Our research into brands' social media engagement has revealed that many are struggling for growth. We discuss how outdoor media can generate conversation on social media enabling new and emerging brands to engage with their audience. We also introduce our foray into the world of Big Data through Moving Intelligence, our Outdoor Media Intelligence project.
In the April 1st issue, we break the news of digital screen hackings around Malaysia. What does this outdoor hacker want? What screens were hacked? Find out here. We also share details about our leadership-building cricket viewing party as the ICC Cricket World Cup came to a close.
This end-of-2014 issue describes the unlimited possibilities opened up by The Tower, Malaysia's largest solid-state LED screen that trumps all the large billboards of Bukit Bintang. Read about how Malaysian's celebrated with Petronas on their Formula One triumph using our social-media enabled digital engagement screen in Pavilion.
In this issue, we introduce The Twins, the fourth location in our series of the biggest interactive digital screens in Malaysia. Also read about our latest successful interactive media campaign which included the "Catch the Diamond" augmented reality game.
Read about the Love Generator, our award-winning co-creation campaign that exposed students to the advertising industry to create interactive content for leading brands. The winners and their exciting journey is highlighted in this issue.
With Google and Apple recently embracing outdoor advertising, we look at why tech-giants are investing in digital and static billboards at iconic locations. We also introduce our new (and improved) website that will better represent our increasing array of digital media solutions.
We look at how the arrival of digital is transforming the Out of Home Industry - from just being on location media assets to collecting valuable insights about consumers through the measurement system. It has also created a real to digital cycle that amplifies the impact of outdoor campaigns to reach more than just those on location.
Research found that, contrary to the belief that smartphone users walk around with their heads down, this group is actually the most likely to view outdoor advertising. We discuss the implications of this on the Digital OOH industry. We also celebrate winning at the MARKies AOTY awards 2015 for the second year running.
The outdoor advertising revolution is gathering pace. Global media owners are partnering up to develop a standardized approach to measurement, while a programmatic outdoor media network is being trialled in Australia. This only goes to reaffirm our belief in Moving Insights as critical to the growing OOH industry in Malaysia. Click to read more.
Learn why arrival of digital in outdoor advertising has expanded the creative canvas for advertisers to make their brands stand out. We also introduce the Stars of Malaysia, an opportunity for employers to celebrate their best talents on the tallest LED screen in KL.
With digital outdoor advertising, there is an opportunity for advertisers to break down their audience right down to their favorite brand or coffee shop. As Foursquare put it: "The places you go are the best indicator of who you are." Also read about the Petronas Primax Campus tour which was streamed on our screen.
Why are brands inviting and working with their customers to develop and refine advertising campaign concepts? We discuss co-creation, where brands make customers an integral part of their campaigns. Our Love Generator challenge was developed to encourage this kind of co-creation as students played the role of creative developers for brands.
People spend a majority of their time outdoors, and with the arrival of digital the urban environment has become more interactive. The creative opportunity for brands and retailers is huge, with the ability to stimulate both offline and online activity. Read on to find out more.
The National Big App Challenge - a brainchild of MDEC - returns for a second edition after its unprecedented success in 2014. Themed "Make a Big Difference with Big Data, the competition invites individuals and teams to develop applications that solve Malaysia's pressing issues using big data analytics.
Moving Walls came in 2nd overall at the Spark Awards for Media Excellence 2015 with 6 awards across all categories. The event is the main platform for media owners across South Asia, Southeast Asia and ANZ to showcase their solutions and services for advertisers. Read on to know more and see pictures from the event.
The EMKAY Group unveiled the first connected building in Damansara Perdana - MERCU Mustapha Kamal. The building will be branded by Moving Walls, with a section of it housing a digital screen to amplify the tenants. Moving Insights will also measure the tenants' social/digital interaction to facilitate smart living.
In this edition, find out how one billboard matched 1200 trees. Could a similar concept help us fight the seasonal haze? Also, our Penalty Kick campaign won an award for Best PR/Guerilla Marketing Stunt at the Marketing Events Awards, while the Love Generator was recognised at the PMAA Dragons of Asia awards ceremony.
The inaugural Visual Asia Expo, held from 5th to 7th November is Asia's definitive visual communications trade show, spotlighting the best and complete variety of visual communication solutions from visual effects and display technologies to photo imaging, lighting, printing, applications and visual design.
AmBank rewarded top SMEs at the SME 100 Awards for Fast Moving Companies 2015 with complimentary digital out-of-home (DOOH) airtime.
Moving Walls was recognised as part of this elite group of SMEs The awards identify and recognise Asia’s fast-moving small & medium enterprises (SMEs) with a focus on growth and resilience.
"Christmas in Atlantis" was an aquatic themed Christmas campaign by
Sunway Pyramid. Large decorated Christmas trees sit near a giant LED screen displaying an underwater scene complete with friendly dolphins, seahorses, jellyfish, and even mermaids. Mall visitors could interact with these sea creatures via Augmented Reality.
As 2015 came to an end, we created a special summary edition to thank our partners, clients and friends for supporting us throughout a successful year, We also include a summary of the major events we took part in and the campaigns we created during 2015.
2016 is set to be a watershed year for immersive technology, changing the way we experience marketing. Brands are memorable when they provide experiences. In the first newsletter of 2016, we invite registration for a custom Digital+Real calendar that maps out an entire year of experiences, including inspirational case studies.
Our Experiences calendar - #mwcalendar - was launched on leap day, February 29th 2016. The digital + physical calendar is an idea bank of digital campaign ideas to inspire marketers throughout 2016.
the calendar was distributed to leading agencies and advertisers across Malaysia. Visit movingwalls.my/experiences for more information.
As a media solutions company, we connect brands with consumers to deliver moving experiences. Moving Walls owns and operates the biggest LED Digital screens in Bukit Bintang on the façade of the Wolo hotel - The Tower and The Twins, in Pavilion - The Passage and at Fahrenheit 88 - The Arch.
- Case studies
- Company Profile