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“We don’t need your opinions – we have data.” Even in its early stages Big Data is already powering a billion dollar industry that has got the world’s biggest companies drilling for this “new oil.”
Moving Insights is our Big Data solution that brings together Public, Private and On-Site data together to address Geo-Spatial Business Solutions. We aggregate data from multiple sources to enable programmatic in outdoor advertising. Just like oil, this raw data needs to be refined – we apply proprietary predictive models and visualization. It is the first-of-its-kind measurement and tracking solution for Outdoor Media and Retail Marketing.
The modern citizen is always connected. Connected to social media, Wi-Fi and mobile networks, GPS systems and even by health monitoring devices. The way brands reach consumers in the real world (Out-of-Home) needs to reflect this.
Moving Insights licenses data from some of the leading global players including Microsoft, Google, Twitter, Facebook, FourSquare, Flickr and Open Weather. This data is refined to create personas by day parts that enable brands to plan and target the right audience in the ideal location. Moving Insights also uses on-site sensors, including cameras, to track the performance of outdoor advertising
• Effective Planning: With Moving Insights, planning your outdoor campaign is automated. View detailed analysis of different media assets to know where and when to reach your target audience.
• Tracking & Measurement: Just like online advertising, outdoor campaigns needs a standardised measurement system. The Moving Insights platform generates real-time reports about who viewed your ad, how long they saw it and whether you can tweak your campaign to reach even more people.
• Programmatic Booking: Moving Insights is a vital cog in the programmatic booking process. It is integrated onto the Moving Audiences ad-booking platform, where subscribers use the insights to make data-driven decisions.
The measurement of tracking the point of gaze of a person. A software will track the reaction of the eye pupil towards stimuli to identify what increases viewership. A unique method to objectively measure consumers’ attention & spontaneous responses to advertising. The resulting data can be statistically analysed to identify the effective traits that drive viewership.
Eyeball tracking can give brands invaluable consumer information from gender dispersion, age-group segmentation to average exposure of the screen to the audience. Eyeball tracking can even tell you how video and audio content affects viewership and what type of social media integration draws the largest audience.
Pavilion Kuala Lumpur
As a media solutions company, we connect brands with consumers to deliver moving experiences. Moving Walls owns and operates the biggest LED Digital screens in Bukit Bintang on the façade of the Wolo hotel - The Tower and The Twins, in Pavilion - The Passage and at Fahrenheit 88 - The Arch.
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