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Case Studies

Redemption by Penalty kick

Moving Walls Solutions

This was a real-time campaign for Tune Insurance developed in just 48 hours. We created a football-themed augmented reality game to give Malaysians their first opportunity to take a virtual penalty kick. Penalty shootouts were a hot topic of discussions as many of the knock-out matches were decided by them. How many could handle the pressure of scoring as a large crowd cheered them on?

We invited industry players to Experience Digital Magic with The BrandLaureate and Moving Walls at Pullman Putrajaya. Here, we showcased the technology that will revolutionalise outdoor experiences in Malaysia including Moving Social Walls, Virtual Reality and Interactive Playground.

#PETRONASFormulaWin

Tweet to Unfurl

The Mercedes AMG PETRONAS F1 Team won the 2014 season's Formula One racing constructors' award and they wanted to celebrate their triumph with the rest of Malaysia. An interactive tweet campaign using #PETRONASFormulaWin was developed for Facebook, Twitter and Instagram interacting with our engagement screen in Pavilion.  It was complemented with various ground activities and prizes for selected tweets .

During the FIFA World Cup 2014, we created an integrated Social Media campaign to build up the atmosphere in Bukit Bintang for the late night matches. We used Malaysian football fans’ Social Media participation, wherever they may be, to fuel the excitement on The Tower, the biggest outdoor screen in Kuala Lumpur over a two-week period. Fans used twitter to vote for their favourite team’s flag to be “unfurled” on the big screen.

Chatime Case Study

Castrol Case Study

This was the largest Chatime giveaway to date. We turned Bukit Bintang into one giant game-floor by challenging the audience to count the number of pearls dropping into a glass or the number of times “tea” was mentioned on The Tower screen. How many got it right?

We developed a mobile interactive controller mobicon for multi-screen, multi-user interaction with a football game displayed on our LED engagement screen for Castrol, official sponsor of the 2014 FIFA World Cup. This resulted in over 1000 gameplay sessions, but how many goals could the participants score?

Moving Minds Challenge

To commemorate the launch of The Tower, Malaysia’s largest solid-state LED engagement screen, we created the Moving Minds Challenge 2014. The competition, coined the “Brand Olympics by our Executive Director, Srikanth Ramachandran, invited leaders from the advertising and marketing community to invest in the emerging media by providing them with an exciting new platform where they may explore and test consumer interaction and engagement. Who would emerge victorious?

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